TV appearance: Channel 5 News
“Guru of calm” Paul Wilson has sold 10 million books as a result of the phenomenal success of The Little Book Of Calm.
A friend of mine, Howard Tinker, suggested I license Paul’s brand – so I did – and several months later I launched The Little Calm Machine, which came with specially-written books from Paul, and a CD he created for the package.
I was invited onto Channel 5’s Breakfast News show to demonstrate the device…
Go here to read a case study on how I put this product together.