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Case study: packaging and marketing for the Alpha-Stim SCS
A number of years ago I was having dinner in London with Dr Dan Kirsch and his wife Tracey.
Dan runs Electromedical Products International, Inc, and had designed a very successful pain-relief device called the Alpha-Stim 2000 which sold for US$5,850.
Now, with the advances in microelectronics, he was selling the Alph-Stim 100 for around $695 on prescription only via medical practitioners around the world.
It works by sending micro-currents through and around the area where the pain is.
Here’s what it looks like…
Case study: Lester Levenson’s book called The Keys To The Ultimate Freedom gets repackaged
Many years ago I sold about 7,000 sets of the Sedona Method home study course in the UK, by direct mail (at around $300 a set). [The Sedona Method helps you let go of anger, sadness, anxiety etc.]
Hale Dwoskin, the creator of the Sedona Method course, was trying to write a book on the method but was stuck.
Lester Levenson, the originator of the Sedona Method, had written one book called The Keys To The Ultimate Freedom, which was a thick book: 392 pages of small, densely laid out text: edited transcripts of his talks.
It was then out of print. It looked like this…
I was always looking for new products to promote to my list of 50,000 buyers, so I spoke with
Case study: Freedom Now repackaged as the Sedona Method course
Quite a few years ago I promoted a home study course based on the Sedona Method, which was then called Freedom Now. The Sedona Method is a 3-step process to get enable you to let go of anger, sadness, anxiety etc. Here’s what the packaging looked like…
I rewrote the sales letter and created a colour brochure to go with it, and mailed it to about 30,000 of my 50,000 customers here in the UK. We sold a few thousand units at around $300 per set.