Co-author with Sarah
Theme of the book: Trouble; triumphing over adversity; not giving up
First chapter: written by Sarah Staar
Second chapter: written by me
Your chapter will follow these chapters
- a succinct headline / chapter title
- an intro about you in the third person: “Angela is… She…”
- a cropped head and shoulders photo similar to the ones on this page: http://www.effortfreeonlinesuccess.com
- the article with a ‘what I learned / the lesson is’ at the end
- a photo or 2 if appropriate, like the photos I show in my webinars [purely optional]
- a short ‘do this now’ paragraph at the end of the article: ‘Get a free pdf called “Knowledge Jackpot: How to…” by going to http://www.christopherjohnpayne.com/kjgift [that link is made up!]
Number of words for the core article: 600-800 words. If your story is shorter than this, that’s fine.
It may be worth you printing out this page and underlining key text in red pen.
Guidelines for your article
- be critical of others: “Jim was such a jerk”
- be critical of yourself: “I’m not fit to be in this book, if I was honest”
- come across as a victim
- put others on a pedestal: “Mr X should canonised”
- brag: “I’m brilliant at… I’m an expert at… I’m designing an amazing new…”
- talk about your religious or spiritual beliefs, or add spiritual elements such as “I felt the Universe speaking through me as I wrote…”
- sell: this is an article and not a sales letter. 🙂 You’re telling a story and sharing what you learned.
- add lots of explanation marks! Seriously!!! They shout too much!! Use them carefully. One or 2 may be enough in the whole article.
- expect your first draft to be perfect. Remember the TRAIL Method: Type Rubbish, Amend It Later.
- be boring: “I was born at a very very young age. Nothing much happened for 2 years…” by deleting unnecessary, not really needed, not essential text before you send it on its merry way to me
- send me the first draft: sit on it overnight, print it out, read with a red pen, and update the text on screen
- lie or twist the truth: tell the truth; be honest
- email me the article and just say, “What do you think, Chris?” Ask me 2+ ‘smart’ questions so I know what to expect
- sulk if I suggest you make a change or 2 🙂
- put off doing any writing until ‘you feel ready’: the time to start is now
- ever say “I’m not a writer”. If you’ve ever sent an email, written a cheque, signed a marriage register, you are a writer. End of. 🙂
- sit at your computer with a totally empty page and an empty head: use trigger words from the One Story Six Figures module to get you started
- expect me to reply to you within 24 hours: I may take longer if I’ve got a lot of emails and articles to read
- ask me questions about another topic when you send your article: keep the email focused on the article and send me a different email with your other questions
- email your article as an attachment: paste it straight into the email
- put Urgent in the subject line of the email unless you need urgent feedback as you can’t move forward
- send the article to any email address other than email@example.com
- start right now by using the Habit Bull to commit to writing 3+ words a day for this article, 7 days a week, until you get an email from me saying I’ve accepted – and write the first 3 words NOW!
- be open, honest and humble (rather than come across as a know-it-all)
- talk about a mistake you made
- write stuff that is a little uncomfortable as this builds ‘know, like and trust, which builds connection with your audience
- use short sentences. Really. They work.
- use simple words: write so my 14-year-old son, Felix, would understand it and learn a lesson
- add analogies and metaphors: for example Ronnie, a member, said the tumour on his prostate was the size of a grapefruit, which we can understand and visualise better than saying it’s x inches across
- read your article out loud before sending it to me, imagining a reader who has never met you: will they understand everything you’re saying?
- come across as someone who has learned something and grown by the end of the article
- write a second article if you’re feeling inspired!
- type up *any* nonsense your mind says such as “I would rather stick pins in my eyes than write the first 3 words, and email these to me, because I may put these in a later book on the struggles of writers and how to overcome them 🙂
- spell chek your arrticle and paste it into into hemingwayapp.com to spot double words, complicated sentences, overuse of passive voice
- start your article with a bang in the same way news headlines are read out on TV, and as seen in popular newspapers
- browse through ‘trashy’ tabloid magazines for ideas and inspiration, but if you buy one or two, pay extra for a plastic bag or stick them up your jumper before you leave the store
- see me as a friend who wants to help you succeed and get published rather than as a savage sociopath with a dripping red pen ready to slash through your beautifully crafted words
- ask me questions in the email: what feedback do you want from me?
What to write about
Use the LifeGrid to trigger memories in one or more of each of the 8 areas…
[Career] List all the jobs you had and think of the people you interacted with at each job
[Health] Think of times you put on lots of weight, were massively underweight; got ill; broke a limb; a family member or friend who had a health issue
[Fun] Perhaps you were bored and went somewhere very new for a break, on holiday
Your article should start with trouble/drama happening to get people excited to read more. It should end with you being in a much better place emotionally and/or feeling wiser.
What to study…
- the Hero’s Journey video to see how the best article, novels and movies are crafted (see below)
- the whole of the One Story Six Figures module, especially these sections: Stories to write up…, Trigger words…, and To ensure they delight listeners/readers…
Here’s the Hero’s Journey video from the Effort-Free Life System v2 module…
So… which elements of the Hero’s Journey model will you use in your article?
Here’s a video from the Short Books Big Impact module where I tell a fascinating story about Henry Kissinger which has made a big impact on me… and may stop you from emailing me a copy of your article too early! 🙂
Questions you may be asking
Could my story be rejected?
Yes. You can resubmit the story, or write another one. Or wait until this first book comes out and, if I do a second one, you can appear in that. But don’t use this as an excuse to put the writing off. Be brave. 🙂
Will I see what other members have written?
Yes. I’ll circulate all the stories so you can get ideas, and give feedback.
When will I get a copy of the book?
You will get emails from me updating you on the progress. You’ll know when the book has been sent off for printing, and when I mail out the copies. I would love it if I can get the book to the printers by February 10.
Will my copy be free?
Yes, if you joined the program anytime in the last few months. If you joined the program before then, and you received a copy of my Wake Up! fables book then I will charge you a nominal fee, based on print cost plus postage.
Can I get more than one copy?
Yes. It is a good idea to get at least 2 copies: one to read and add red underlines to key phrases, and another to show to friends and family, or buy more to give away or sell.
When will the book be published on Amazon?
This will happen a week or 2 after you have the book in your hands. This allows time for you to give me feedback on any errors you may find or any suggestions for improvements.
How will the book be promoted?
I will be buying Fiverr gigs that promote book launches; emailing my lists; getting other people like Sarah Staar to email her list; selling both the Kindle version and paperback version at low prices at first; offering the Kindle version for free for 5 days every 3 months; encouraging everybody I can to review the book on Amazon; and more.
What kind of link can I put at the bottom of the article?
It’s best if this goes to a squeeze page where you offer a gift that is relevant to this co-author book. So you could offer a pdf with 7 tips on x subject, or the 5 best tools to achieve y result. If this is confusing, this is okay: that’s why you’re in this program! 🙂 Simply ask for my help by email. Plus… as the project develops, you’ll see what other members have put in their ‘do this now’ section at the end.
Don’t include your email address: the key is to get signups to your website. Yes? 🙂
One final thing on the squeeze page: you must put a Contact Me box at the bottom of the squeeze page and you must not have an exit popup on that page. If you don’t know what an exit pop up is, do a google search, but you can certainly relax because, if you don’t fully understand what one is, you aren’t going to put it on your squeeze page, are you? 🙂
What happens on the squeeze page? You capture email addresses, storing them in Aweber or MailChimp etc, then can sell the list relevant products you have created or affiliate offers you find on ClickBank or JV Zoo.
Now… get started! 🙂