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Case study: The Little Calm Machine
“Guru of calm” Paul Wilson has sold 10 million books as a result of the phenomenal success of The Little Book Of Calm.
A friend of mine, Howard Tinker, suggested I license Paul’s brand – so I met with Paul at his offices in Sydney, Australia, and soon after we signed up together.
My business sold 15,000 ‘light and sound’ devices in the UK by mail order, mostly at £250 ($400) each, and almost all of these were manufactured by an American business run by a wonderful man called Robert Austin who became a very dear friend.
With Robert we rebranded one of the light and sound devices he had designed, and I made an order for a shipment of units from him. Several months later I launched The Little Calm Machine.
It came with some specially-written exercises from Paul (see photo of him with me above), and a CD he created for the package called Guided Journeys Into Calm.
TV appearance: Channel 5 News
“Guru of calm” Paul Wilson has sold 10 million books as a result of the phenomenal success of The Little Book Of Calm.
A friend of mine, Howard Tinker, suggested I license Paul’s brand – so I did – and several months later I launched The Little Calm Machine, which came with specially-written books from Paul, and a CD he created for the package.
I was invited onto Channel 5’s Breakfast News show to demonstrate the device…
Go here to read a case study on how I put this product together.
TV appearance: In Your Dreams documentary
A number of years ago I appeared in a documentary called In Your Dreams which was shown on national TV in the UK.
The documentary lasted 25 minutes, and I’ve selected a few minutes from it here: the part where a girl called Laura has been experiencing some troubling dreams.
She uses the Nova Dreamer lucid dream device which my business, LifeTools, was selling at the time, to help ease her symptoms…
TV appearance: Big Breakfast
The Big Breakfast was a wildly popular breakfast TV show on Channel 4 in the UK.
In this segment, Mark Liddle and Zoe Ball were the hosts. Vanessa Feltz also features.
Just before the end of the video you’ll see retired professional footballer and manager Rodney Marsh pour wine over a flame-throwing guy who wouldn’t have a bath when he got home at night.
We all got splashed!
TV appearance: London Network TV
London Network Television did a feature story on the Alpha-Stim SCS which was one of the best-selling devices we sold at LifeTools, a mail order business in the UK which I ran for 17 years.
We sent the station a ton of scientific research on the device, so they did an excellent bit of filming.
The SCS was great for relieving anxiety, depression and insomnia.
This model has now been superseded by the Alpha-Stim M, which is available by prescription only in the States.
The power of outstanding service
Most business offer ‘good’, ‘great’ or even ‘excellent’ service to their clients and customers.
Here’s what I firmly believe.
If you offer outstanding service – and by that I mean truly outstanding service – you create fiercely loyal customers who will buy again and again, and rave about you to their friends.
When my sons were very young, my wife (at the time) and I took them to the Jumeirah Beach Hotel in Dubai for a 2-week Christmas holiday.
The room was ‘great’, the service was ‘great’, and the weather was ‘great’ too!