You may have heard of an American called Dan Kennedy who is a superb copywriter and advisor to small business. I have followed him for more than 10 years, and even invested a day in his home in Cleveland working with him one-on-one. Dan’s material is sold through a business called Glazer Kennedy Inner Circle (GKIC), and a Brit called David White runs GKIC London which meets every month.
David asked me to do a 50-minute presentation, so I did a talk on how to use stories to generate more revenues and profits for your business. David was so pleased with what I shared that he asked me to deliver a ‘part 2’ talk the following month.
In the audience was Graham Rowan who runs the Elite Investor Club which teaches people how to take control of their financial future. Graham has seven figures worth of assets, and if he finds a new venture worth investing in, he first invests his own money. Then, if he is happy with that investment, he shares it with the other Club members. Some of these people have invested hundreds of thousands of pounds in projects Graham recommended. A smaller number have invested seven figures.
Graham is also the Chairman of Who’s Who Of Britain’s Business Elite, a prestigious organisation for company directors.
Graham asked me a number of excellent questions during my presentations. On the right is a photo of him asking one of them. Later we got chatting. He is running a Wealth Summit in London in November and wants to get 200+ in the room. He has a stunning line-up of speakers, and he has written an excellent sales letter to promote it.
He and I agreed that the letter is very clear and logical, but it is missing some emotional stories which would build the ‘know, like and trust’. Adding these would get his phone ringing off the hook if he was to mail the letter or promote it to an email list that didn’t know him well.
Graham booked a day with me in my home to help him find some stories to build that emotional connection.
When he came to see me I spent a few hours asking him question after question about his life and career. Nothing really jumped out… until we stumbled into a very personal area of Graham’s life. I delved deeper and was blown away by what he told me. I was incredulous.
I’m typing this now 2 days after he left and emotion is welling up in me as I’m reminded of what he shared, and I’m still shaking my head in almost disbelief. That’s how powerful Graham’s story is.
I’ve invested my money over the years in ISAs, unit trusts, and the like. But, now I know why Graham does what he does, I want to tell as many of my affluent friends as possible that they really must check Graham out – because that one core story he shared so fundamentally shifted the way I saw him and convinced me that I’ll be channelling some of my money over the coming months into the investments he recommends.
Anyway Graham and I had a very productive day together. He and I laid out a step-by-step plan to more or less guarantee he’ll get 200+ people in the room. I also gave him a list of people he can do joint ventures with, and contact details for a couple of people who will help make it easier to fill the summit.
Here is a video where Graham shares his biggest insights from our day together…
Your action steps…
Sign up at GKIC London –