November 2014 – Christopher John Payne

Archive Monthly Archives: November 2014

Working with photographer Hannah Anketell

Hannah Anketell logo removed cropped 200Hannah Anketell is a photographer and videographer based in London. She takes stunning photos and creates highly creative videos for clients around the world. She stayed in my home as we worked on ways to grow her business.

I helped Hannah formulate her business and structure her ideas into solid action steps, both long and short term. We worked to refine the packages that she offered her clients to give her a better understanding of her business model.

Hannah says: “What is really awesome about Chris is that he invites people to his home, which is really unique but also really helpful as it means you can stay over and get lots of work done.

“Having worked with Chris is really going to help my business. I can see how I need to grow and what I need to be doing in the future. It is really exciting!

“I really want to take my business to the next level and I know that Chris is the right person to help me stay on track and achieve what I want to achieve. I am working towards some really exciting goals and I am really looking forward to working with Chris again.”


You can visit Hannah‘s photography website at

Working with Jules Watkins, creator of iPhone Video Hero

Jules Watkins with cameraJules Watkins is the owner of a successful company called Until recently Jules Watkins worked as a producer and director of highly regarded TV documentaries like “The Biggest Loser”, “Pimp My Ride” and “Don’t Tell The Bride”. 

Jules came to see me to get my advice regarding a new online info product he was planning to launch.

After our day together, Jules recorded a video testimonial in which he said, “When I got stuck I decided to have a consultation with Chris. He is really in tune with the current trends when it comes to information marketing. I implemented what Chris told me to go ahead with and I had some really big successes. I immediately increased my income.

“If you are looking for a consultant to help you create your first information product, or maybe you’ve got one already and you want to sell more of it, then Chris is your man. I highly recommend him. I don’t recommend many people in industry, but I fully recommend  Chris. So don’t hesitate and get in touch with him.”

You can watch his 2-minute testimonial in full below…


You can see Jules’ website at

Working with Shaz Nawaz at AA Accountants

Shaz NawazShaz Nawaz is the Managing Director of a very successful accountancy firm called AA Accountants, based in Peterborough. He came to see me because he was launching a new information product into the day nursery market which he is passionate about. However he was unsure how to make this work.

He was looking for clarity and structure for his new business.

Before he came I did lots of background research about Shaz, his company and his business ventures. I also read all his ebooks and his published materials.

I got Shaz to list out 20-30 questions which I would answer on the day.

He kindly recorded a video testimonial in which he says:

“I was so impressed with Chris that I booked two further meetings. I now have a very clear action plan on what will go in the info product.

“We spoke about the up-sell, the down-sell, and how everything would work in specific detail. That was more than I was expecting from the meeting.

“I am now working on the info product and my next meeting with Chris will be to review the product, finalise it, and take it to market – including writing the sales copy, having the landing pages, and working on everything to get that product up and going.

“I would wholeheartedly recommend working with Chris because he is the ‘go to’ guy. “

You can watch his full 3-minute testimonial below…


I also got a testimonial from Aasiyah Joseph, one of his colleagues who joined us for the day.

She said, “Before we came to see Chris he wanted to know what we wanted and what we expected from our time together, so we had a really clear view of what we were going to get from the day.

“He has clearly got a lot of experience in the trade, knows his stuff, knows the people, the shakers and movers. He knows what works.”

You can watch her full 90-second testimonial below…



I recently attended a GKIC meeting in which Shaz was giving a 45 minutes speech. At one point in his speech he started talking about heuristics and mentioned me. He said “Chris is a very good friend of mine. And he is my coach/mentor and we work together.” He then asked me to explain heuristics.