Psychotherapist Shelley Bridgman interviews Chris Payne about LifeTools, internet marketing, and more – Christopher John Payne
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Psychotherapist Shelley Bridgman interviews Chris Payne about LifeTools, internet marketing, and more

Shelley BridgmanShelley Bridgman is a psychotherapist and stand-up comedian who has written a terrific book, which I’ve read cover to cover, called Stand-Up For Yourself:  Become The Hero Or Shero You Were Born To Be. Shelley offers gender identity counselling and has been working in this field for over 20 years.

She heard me speak at Sarah Staar‘s London Internet Marketers Group Meetup, and asked to interview me.

The interview is broken into 5 parts.

In this first video I talk about how I set up my business LifeTools and grew it to a multi-million dollar business with 50,000 customers, mailing up to a million sales letters a year in the UK. I mention or show: MindLab, MindLab Proteus, Kindred Spirit magazine, Europress, Derek Meakin, Fun School educational software, Mini Office 2, Mini Office Professional, Computer Trade Weekly, Chris Anderson, Personal Computer Games magazine, Future Publishing,, New Computer Express, Games X magazine, Paul Scheele, Pete Bissonette, Learning Strategies Corporation, Paul McKenna, Atari ST User, Electron User, graphic designer Wendy Barratt, and Tools For Exploration (Terry Patten)…


Here’s video 2. I mention or show: MindLab, Robert Austin, Field of Dreams movie, memory, Pete Bissonette,  Paul Scheele, and my parents…


Video 3. I talk about minimising risk when building a business, product creation, creating a sale, and my CD set called The Effort-Free Life System…


Video 4. I share the one thing above all others I would advise to create success and fulfilment in life. I mention the experiencing self, working memory, George Miller’s “Magical Number Seven, Plus or Minus Two” (Miller’s Law), how to become an authority, the OK plateau, upping your game, making a dent in the universe, and the movies Memento, The Notebook, and 50 First Dates!…


Video 5. We talk about handling adversity in life, self criticism, meta cognition (thinking about thinking), coaching, normalising clients’ thinking, teaching strategies for success, the German philosopher Goethe, Thought Police, self-soothing, transcending self judgement, Now Me, Future Me, consciousness, the illusion of a “fixed ‘me'”, how context affects behaviour, Malcolm Gladwell’s book Outliers, Carol Dweck’s book Mindset regarding growth mindset vs fixed mindset, the concept of rider and elephant and the link between the pre-frontal cortex and the mammalian and reptilian parts of the brain, the power of habits, John Grisham’s writing strategy, self reflection, and more…


Shelley also left me a video testimonial in which she said:

“Creating products sounds daunting but Chris will teach anybody how to take it in bitesize chunks and progress through. What I have been most impressed with is that he has got a very clear insight into processes like this.

“So whether it is writing, book creation, product creation, internet marketing, I can really recommend him as a mentor who can take you through those steps and take you to the point where you have a really good product.”

You can watch the full video at

If you would like the above as a series of mp3s, drop me a line via my Contact Me page and I’ll get them to you.



Chris Payne helps clients design winning products, designs sales funnels, rewrites all sales copy, provides webinar critiques, designs high-end mastermind programs, and more.

  • Mark Speed says:

    Chris, this is gold-dust. This is a terrific interview, giving incredibly valuable advice on setting up your own business, as well as product creation. You make it look as easy as it really is. Thanks for sharing!

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