Review of the book The Habit Factor by Martin Grunburg

I am a big fan of setting useful habits to be carried out every day.

A couple of years ago I came across an amazing book called The Habit Factor by Martin Grunburg.

I was so impressed by this book that I got in contact with Martin and encouraged him to come to the town of Al Ain in Abu Dhabi in May 2011 and give a talk about habits at the TEDxAlAin conference which I organised with my friend Sajjad.

This video, also recorded in 2011, lasts just under 15 minutes, and explains some of the great insights I gleaned from this great book. The lighting is poor and there’s a strong echo as I was in our echoey home in Abu Dhabi, but you should find some value in the content!… 

You can get Martin Grunburg’s Habit Factor book from Amazon.


Chris Payne helps clients design winning products, designs sales funnels, rewrites all sales copy, provides webinar critiques, designs high-end mastermind programs, and more.