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The power of outstanding service
Most business offer ‘good’, ‘great’ or even ‘excellent’ service to their clients and customers.
Here’s what I firmly believe.
If you offer outstanding service – and by that I mean truly outstanding service – you create fiercely loyal customers who will buy again and again, and rave about you to their friends.
When my sons were very young, my wife (at the time) and I took them to the Jumeirah Beach Hotel in Dubai for a 2-week Christmas holiday.
The room was ‘great’, the service was ‘great’, and the weather was ‘great’ too!
Case study: packaging and marketing for the Alpha-Stim SCS
A number of years ago I was having dinner in London with Dr Dan Kirsch and his wife Tracey.
Dan runs Electromedical Products International, Inc, and had designed a very successful pain-relief device called the Alpha-Stim 2000 which sold for US$5,850.
Now, with the advances in microelectronics, he was selling the Alph-Stim 100 for around $695 on prescription only via medical practitioners around the world.
It works by sending micro-currents through and around the area where the pain is.
Here’s what it looks like…
Case study: Lester Levenson’s book called The Keys To The Ultimate Freedom gets repackaged
Many years ago I sold about 7,000 sets of the Sedona Method home study course in the UK, by direct mail (at around $300 a set). [The Sedona Method helps you let go of anger, sadness, anxiety etc.]
Hale Dwoskin, the creator of the Sedona Method course, was trying to write a book on the method but was stuck.
Lester Levenson, the originator of the Sedona Method, had written one book called The Keys To The Ultimate Freedom, which was a thick book: 392 pages of small, densely laid out text: edited transcripts of his talks.
It was then out of print. It looked like this…
I was always looking for new products to promote to my list of 50,000 buyers, so I spoke with
Case study: Freedom Now repackaged as the Sedona Method course
Quite a few years ago I promoted a home study course based on the Sedona Method, which was then called Freedom Now. The Sedona Method is a 3-step process to get enable you to let go of anger, sadness, anxiety etc. Here’s what the packaging looked like…
I rewrote the sales letter and created a colour brochure to go with it, and mailed it to about 30,000 of my 50,000 customers here in the UK. We sold a few thousand units at around $300 per set.
Invest for success
Some people expect something for nothing in their businesses.
Others realise that success comes from investment in appropriate resources.
Let me elaborate…
The power of deadlines
This is a post I wrote for a brand new site called Find The Edge. This post will be deleted or amended as soon as that goes live to avoid duplicate content…
A number of years ago I created a CD set called The Effort-Free Life System which looks like this…
It consisted of a step-by-step process to help people go from struggle and resistance to a